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Manavta
25 July, 2025
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Every person makes purchases, whether out of necessity or pleasure. Ever wondered why you always gravitate towards buying certain products when you are out shopping, even when you do not even need them in the first place? This is the result of clever marketing techniques that companies use to engage consumers, leading you to purchase their products even when you don’t need them. If you are planning for a career in this field, an MBA in marketing is the ideal career path.
An MBA degree has emerged as a highly sought-after qualification that allows you to enter various job roles in the marketing industry. This blog would dive into the various jobs after an MBA in marketing, thus helping you narrow down your search.
An MBA in Marketing is a master’s degree that focuses on instilling students with relevant knowledge regarding the field of marketing so that they are well-prepared to lead challenging roles in different sectors. The curriculum covers all the major marketing topics, including important business concepts like finance, accounting, business management and so forth. The two-year degree lays heavy emphasis on the overall development of a student, which is why the curriculum also provides ample opportunities for students to experience pragmatic learning, including internships and projects.
One of the most significant benefits is that jobs after MBA in marketing are diverse and pay really well. The skills that you learn during the degree can help you land senior-level positions in most big companies, and should you plan on career-switching, these skills would still remain highly relevant.
As mentioned before, the marketing sector is marked with cutthroat competition, and so being relevant requires a set of diverse skills, including critical thinking, risk management, and creativity, to name a few. This next section will shed some light on the highest-paying jobs after MBA in marketing.
Landing the position of a marketing manager is no easy feat because this role requires you to have a multitude of diverse skills such as critical thinking, excellent communication skills, strategic planning.
A marketing manager is required to perform a slew of tasks at the workplace, including creating a good rapport between the firm and its audience, maintaining a clean brand image, and drawing effective plans to market the organisation’s various goods and services.
Public relations specialists are experts that work closely with people, mostly celebrities or public figures including famous musicians, actors, politicians and so on. Their main task is to manage the public image of these people.
Gaining an MBA degree can help you enter this field, which is currently one of the most in-demand career paths for graduates.
Being a sales manager is number three on our list of the top marketing jobs for MBA graduates and for a good reason. As sales managers, they have a slew of important duties to perform at the workplace, which include presiding over the sales team to ensure the targets are met on time and delivering great results.
Some of the most important roles include drawing plans for the team to achieve, clever strategising, and doing market research to understand possible competition.
One of the best ways companies are able to devise marketing strategies for their goods and services is through conducting market research. Market research analysts are professionals who run periodic market research campaigns to help companies better understand their customers. This is important because through these studies, companies are able to stay in tune with the market trends and understand customer behaviour to come up with better marketing techniques. So, if you talk about the most popularly opted MBA marketing jobs, this is the one.
Another career path that MBA in marketing graduates can embark on after they graduate is digital marketing. As a digital marketing manager, your responsibilities are planning marketing strategies, search engine optimisation, gathering useful information and reports on the efficacy of a digital marketing campaign, etc.
One of the main reasons why digital marketing has taken over traditional marketing is the wider reach that digital marketing platforms offer. It offers other benefits like cost-effectiveness and better results which is why it is being used by almost all types of firms whether big or small.
As a digital marketer, your responsibilities are planning marketing strategies, search engine optimisation, gathering useful information and reports on the efficacy of a digital marketing campaign etc.
Another job role that is gaining considerable popularity and recognition is that of a business development manager. Their primary role centres around growing a business, which includes creating new partnerships, maintaining good rapport between existing clients, driving sales and so on. In this role, a marketing graduate would focus on business growth and improvement, developing relationships with clients, suppliers, customers, and other partners.
Strategic thinking, setting goals and objectives, and planning are all essential to succeed in this position. In addition, a business development manager would also be responsible for executing operational changes to achieve the desired results.
Besides the traditional career paths that we discussed above, there are other creative jobs after MBA in marketing, including:
| Channel Head | TV Producer |
| Corporate Communications Head | Media Manager |
| Digital Media Analyst | Media Planning Manager |
| A/V (Audio-Video) Editor | Marketing Analyst |
If you are considering building a career in marketing after your MBA, rest assured that it will open various job opportunities in multiple sectors. You need the right skills set and updated knowledge to tap the countless jobs after MBA in marketing. For this, an MBA in Marketing equips graduates with technical and soft skills that are sought after in most organisations. Based on their interests and future aspirations, MBA graduates can opt for various professional paths that not only open doors for career growth but also stimulate their career paths with lucrative income opportunities.
Some of the highest-paying jobs in marketing are chief marketing officer, marketing manager, brand manager, and market research analyst, among others.
While the salary range depends on every job role, an MBA in marketing increases your chances of getting a higher salary package. The average salary of an MBA in marketing graduate is between INR 8 to 20 LPA.
With an MBA and experience, there are several high-paying job profiles you can apply for including marketing director, sales manager, market research analyst, and digital marketing manager.
The maximum salary an MBA graduate can earn in marketing is between INR 20 and 40 LPA. This varies as per the role and your experience level.
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